I developed visual identity for the “Severny Sbor” brand — from the logo to the final packaging. The goal was to create a modern, minimalist yet authentic visual language that reflects the product’s northern origin and its connection to nature.

The logo is designed to be simple and instantly recognizable. It draws on traditional northern ethnic motifs reimagined through contemporary visual language. This approach allows the brand to remain modern while preserving a cultural connection to its roots.

For the visual identity, I developed a system of contemporary graphic elements based on plant imagery such as berries, moss, and herbs. I adapted them to the brand’s aesthetic by removing excessive decorative details and giving them a clean, modern look. The illustrations seamlessly integrated with the logo and formed the basis of the packaging design.

For the background, I selected a warm creamy palette reminiscent of baked milk. This color creates a feeling of comfort and calmness while distinguishing the brand from conventional packaging with white or black background. The color reinforces associations with home-like warmth and the product’s nature based qualities.

I brought together all elements — logo, illustrations, and color palette — creating a unified packaging system.
I developed mockups for various product types, including packaging for dried berries and herbs, as well as gift set boxes.

The “Severny Sbor” project represents a holistic visual identity system where every element — from the logo to the color environment — contributes to a unified concept: expressing the spirit of northern landscapes and the authenticity of the product. This approach makes the brand distinctive, modern, and emotionally resonant with consumers.